New Jersey Liquor Store Insurance Programs


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New Jersey Alcohol Industry Snapshot

  • New Jersey limits each chain to two licenses, so with only a few exceptions
  • New Jersey allows each municipality control hours of alcohol purchase by local ordinance
  • In New Jersey for every liquor store there are 3,922 people

New Jersey Liquor Store Insurance Programs

There are plenty of profit opportunities for liquor store proprietors in New Jersey. However, to maximize their profitability, liquor store owners should also protect assets. Should something damage your business assets, products or property, or cause harm to customers, you might wind up paying for it. With the right insurance coverage, you can better protect yourself from these risks.

That’s where we come in. Exceed Insurance can help you find a liquor store insurance policy that covers your unique risks. Below are some of our coverage options that can protect your liquor store from unforeseen losses:

  • Property Coverage: We can provide coverage for your building and your business' personal property. Our property coverage form helps fund repairs and replacement of items associated with your property in case of a covered loss.
  • Equipment Breakdown: Broken air conditioning systems, coolers and registers can all be costly expenditures without the right insurance. This coverage helps fund repairs so you don’t lose revenue fixing it alone.
  • General Liability: Guests or other third parties who suffer a loss on your property because of any negligence may seek damages. This coverage offers protection against these financial consequences.
  • Employment Practices Liability: Employee allegations of discrimination, wrongful termination, harassment or other employment-related issues can lead to costly legal fees. This coverage will help alleviate the cost.
  • Commercial Crime: Guests and employees may end up stealing from your liquor store. They may commit various other criminal acts as well. This coverage offers financial protection in these circumstances.
  • Workers Compensation: New Jersey law requires liquor stores to carry workers compensation insurance not only to protect the business from lawsuits, but to also protect injured workers.
  • Loss of Use: If a covered incident causes you to temporarily close your business, this coverage can help cover lost income so you’re able to continue funding the business’ financial obligations.
  • Data Protection: Depending on your policy, this coverage option can help protect your electronic files, records and licensing paperwork.
  • Employee Dishonesty: Protects your business from employees’ acts of dishonesty, including theft, fraud or embezzlement.
  • Surety Bond: Depending on local laws and ordinances, you may be required to purchase certain surety bonds. They act as guarantees that you have enough collateral to continue operating your business.

Location, structure and assets all combine to create a specific risk profile that needs tailored insurance. Don’t think you need the same coverage in Cape May that you do in Trenton, for example. Finding the right protection takes time and research.

Exceed Insurance has collaborated with multiple insurance carriers, each of which has a strong presence in New Jersey. We can compare the options these companies offer to get the coverage that’s right for you. By doing so, we can ensure you also pay the most affordable prices for your policy.

Our skilled agents can help you build a liquor store insurance policy to best meet your needs. Contact us today to get started!

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