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view of hotel buildingIn a sea of hotel options, it may seem like a near impossible feat to get potential guests to notice yours. A good marketing plan, along with adding desirable and distinguishable features to the establishment, can help set your hotel apart from the competition. Marketing is an ongoing effort, so don’t get discouraged if you don’t see immediate results. But there’s plenty you can do to get your hotel noticed. Try some of the following ideas and see how they work for you.

Whether continental buffet style or a full restaurant, offer affordable breakfast options. Many people like the option of grabbing a quick, convenient bite to eat before starting their busy days.

Maintain a hotel website with booking rates, pictures of rooms and amenities, directions to/from nearby airports, links to popular attractions and other bits of information that people may need. As a bonus, regular blogging helps with search rankings.

Set up social media pages for your hotel. Update them with regular posts and engage with the community as much as possible.

Install fine artwork, a sculpture garden or something else of visual appeal that you can advertise to attract potential guests.

Host local events, such as conventions and meetups, when presented with the opportunity. This may require keeping up with current trends. For instance, since Pokemon Go is so popular right now, you can advertise if your hotel contains a pokestop.

These are just a few ideas to get the wheels turning in your imagination. Have you found something else that works for your business? Let us know in the comments below!

Remember to protect your establishment. Call Exceed Insurance at (855) 539-2333 for more information on the hotel insurance policies we offer.
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